Archive for the ‘Podcasting’ Category
Top 10 Real Estate Web 2.0 Sites
October 19th, 2009
Mark Bradley of Real Estate Web 2.0 Secrets has looked high and low for the Top 10 Real Estate Web 2.0 Sites. From his research here is the Top 10 Real Estate Web 2.0 Sites.
There is no question that there are more Real Estate Web 2.0 sites than 10. I have listed the top ten real estate Web 2.0 sites by Alexa Rank . These sites are truly amazing in their design, function, and tremendous amount of detailed information you can get with the click of your mouse.
Zillow.com: This site has a database consisting of tons of residential nationwide properties along with maps that the buyers can easily browse Real estate professionals and investors can get estimates of a property compared with nearby properties, a loan calculator, and advice on Real estate loans.. Real Estate Sellers can get an estimate of their home and can set it as private or public. Comparison of profiles of nearby properties can be easily done. Homeowners who are not planning to buy or sell can get have estimate of their home prices and can also compare it to other nearby properties. Alexa Rank 983
Trulia: This is a USA-based real estate search engine which can provide specifications of price range, property type, number of bedrooms and bathrooms, and square footage in your search. You get to specify the region by zip code or city, and a search produces just a list of properties along with a link to the legitimate seller. It also produces a Google map of the region with icons marking each property. Price trends can be judged by the interactive heat maps this site has to offer. For all those who are interested in investing in one or more properties, Trulia lends a bird’s eye view of what’s available in the market that fits your criteria. Trulia Publisher Platform, or TPP was announced by Trulia in January 2008. This enables, publishers and media companies to customize Trulia’s real estate search capability as per their specific needs, and publishers can host their own ads at zero cost on the search page of the sites . Alexa Rank 1,874
RealtyTrac: You will find dozens of Internet sites with foreclosure listing, but this site is by far the closest to being a representative of the Web 2.0. RealtyTrac is a search engine that allows Real Estate agents and buyers to locate foreclosure properties throughout the nation. Three types of bargain-buying opportunities are offered: the pre-foreclosure, the purchase of bank-owned properties, and public auction which are represented on RealtyTrac by six property statuses. Buyers need to pay a fee, just like it is for any other foreclosure site for viewing entire detailed information regarding the foreclosed property. Alexa Rank 6,291
Move.com: The site was launched in May 2006. It is a powerful and comprehensive real estate search engine which has an exclusive access to listings offered by REALTOR.com’s®, plus useful content on new home and rental properties available on the net. The innovative “move” aspect of this site covers in a magazine-like format articles. It also offers great tips and advice on everything related to moving: be it renovation, actual moving process and other additional services. Its search and sort features give you instant access to homes for rent and buying in and around your location. Alexa rank 9,045
BiggerPockets: This is our site. It underwent a brilliant Web 2.0-guided transformation and came up with the Premiere Real Estate Social Networking site. With prime focus on networking, education, and deal making the site has a professional approach to the business of real estate for both customers and professionals. You can even join the community and build your very own real estate network! Alexa Rank 24,260
Apartment Finder: This user-friendly site offers a search engine with access to apartments nationwide. Apartments can be found listed near colleges, schools and military bases, or directly by a certain address. You also can find rental properties with their map-based and keyword searches. This site lets you create an account of your own where you can save your future apartment prospects for a later review. The only drawback of the site is its design. It sure made us want to send the webmaster back to web design school. Alexa Rank 24,300
Real Estate ABC They have just come up with their beta version of property evaluation tool to compete with Zillow. The use of Google Maps in their technology mashup allows you to do many innovative things like readjust values of properties under certain given certain market conditions which Zillow doesn’t have yet. It seems they have successfully beaten Zillow in their own arena. Alexa Rank 59,866
Eppraisal is a free service using which users can easily and quickly initiate buying, refinancing, or selling a home by providing instant services like property valuations, real estate professional’s appraisals for your property, and many additional services. It also brings together almost public record data information from 70 million homes. This site, quickly and effortlessly provide its users with estimated value range for their properties. Additional information regarding the neighborhood like schools, employment, local professionals, and lifestyle are provided alongside the buying information. Alexa Rank 78,403
Retrove: Retrove is a national level vertical search engine specifically developed for real estate professionals that allows buyers to look for relevant real estate listings. MLS listings, foreclosures, classifieds FSBO and many other properties up for sale across the nation can be found using this search engine. Once users type in the parameters, Retrove provides all the listings in a user-friendly list. This search engine is advantageous as it saves time for Real Estate buyers looking to buy homes in a specific region. Users can search by state as well. Alexa Rank 608,585
ChoiceA: Here the users can list their property for sale for free, and then they can cross-post the ChoiceA listings to Craigslist or Backpage. Real Estate buyers can browse the available listings with smart technologies like drag-n-drop favorites, compare listings with data, and endless scroll searches for pictures or maps. Free and easily downloadable real estate transaction forms are provided. Functional from November 2007, this site has done really well. So keep track of this site while browsing other FSBO sites. Also keep track of their blog as you’ll realize the aim of the site. The very simple and refreshing interfaces them apart from the rest. Alexa Rank 1,451,939
Please explore these sites again and again. They are a treasure of information for buyers, sellers, and real estate professionals of all types.
Many of these sites have widgets and links that you can put on your own blog to add value to your customers. The more value you add to your website the better relationship you build with them.
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Podcasting, 3 Secrets Ways To Explode Trafic With Your Real Estate Blog
August 29th, 2009
Podcasting as a medium of communication has emanated from blogging. Very often podders are considered as bloggers who simply include podcasts in their own blogs. Podcasting entails the delivery of online audio content via webfeed. It is similar to radio in demand but gives you many more options with regard to the program style and content as compared to the radio. As a real estate professional, you can use this medium to enhance your online social marketing. There are three main ways in which you can use the medium of podcasting with your blog to get your message across to your target audience.
The first method or way of podcasting in which you can get your message out clearly is via Audio Tours. As an agent of real estate who is looking for potential buyers and clients online, this can be an effective method for your business. You can give a detailed description of properties that you wish to advertise and promote. This audio touring is also a form of virtual touring. Listeners will get a fair idea about these properties and have a mental picture in their minds and decide if they are interested.
You can combine the method of Audio Tours with Audio Seminars for podcasting to further strengthen your online real estate social marketing. You can produce material from your blog in an audio-electronic form.
By offering your customers numerous ways to access interesting material with the help of podacsting will not only increase your income but also reflect that you are updated technologically and are professional at the same time. This will make a positive impression on your clients and customers.
While podcasting your real estate blog, you can consider applying a second method by giving some exclusive advice to your listeners periodically. You can name it as Tip of the Day or something similar. In this way, your listeners will look forward to receive something new and useful every time.
With podcasting you can implement a third and effective method of creating a radio show for your listeners. The biggest advantage of such shows is that it enables you to maintain contact with your customers very discreetly. You can make this radio show a forum of question and answer discussions with clients. Here you can speak about your real estate industry, update the listeners with the latest happenings, rates and offers. You can choose the format of the show in accordance to your social marketing requirements.
Creating a radio show for podcasting your blog is beneficial since it permits you to express yourself in a manner that is more personal in nature. This automatically builds a bond between you and your customers. Customers always prefer to do business with only those that they know, trust and appreciate. A radio show can be the best outlet that can generate and strengthen all these sentiments in the minds of your customers.
The most vital aspect of podcasting, as any other outlet for advertising, requires you to send your message across to your target audience successfully. Your main objective should always be to keep your product or service at the center of discussion. Podcasting as a medium of advertising your product will not make you wealthy instantly. It can effectually bring your message out, draw the attention of more customers and strengthen your base of social marketing.
By Mark Bradley
Podcasting, The Unfair Advantage To Smart Real Estate Marketing
August 27th, 2009
Podcasting is being utilized by many users of the internet and is gaining a lot of popularity and worldwide demand. Online syndication of audio content by means of an RSS feed is called Podcasting. People normally think that podcasting is a form of radio that is available on demand. Podcasting has much more to offer with regard to programming and content when it is compared to radio. Real estate professionals can use podcasting to carry out online social marketing and impress their targeted audience.
Podcasting has many advantages as a tool for marketing on the web. Podcasting helps the users to determine the venue and time of broadcasting. This means that they can conveniently decide the kind of programming that they wish to receive and even the time at which it will be opportune for them to do so. Users can retain all the audio archives and listen to them in their spare time. Podcasting has the capability to transform podcasters into triumphant radio personalities of the future.
Podcasting is used for numerous reasons related to marketing. Podcasting is used as chat shows that broadcast investor news, news coverage, commentaries, organizational or industry news, and sportscasts. They are also self-guided learning content and contain informational content. Podcasting can be used to narrate stories to kids or to people who are visually impaired. Brand promotion is done through podcasting broadcast, promotional interviews and clips of music. Through podcasting, content that is instructional and informational can be broadcast for training purposes.
Any regular feed reader of RSS or any news aggregator works similar to Podcasting. The only thing that is different is that the particular feed that you will have a subscription for, contains a file that is audio in character. To listen to the audio feed, you can make use of an aggregator or reader that properly supports podcasting. You can also listen to these feeds on an iPod or any other gadget which is similar.
The name podcasting came because of its orientation and connection to the iPod. It is not necessary to own an iPod in order to listen to any podcast. Different websites have links that are clickable to display podcasts and most standard RSS readers such as the latest beta of FeedDemon that now supports audio enclosures also display podcasts.
Resources such as webmasters, broadcasters, publishers and tools to increase your audience reach through podcasting can be used. Instant podcasts are also possible. Information and data in various formats and ways can be presented. The reach of your real estate business can be conveniently and cost effectively extended using podcasting.
There is much competition and hence it is advised that you present your podcasts very elegantly, with much polish, and hence promote your real estate business on the web in a unique way. You should try to utilize podcasting to the hilt.
Effective podcasting should be your aim. Podcasting is not only about content containing sound. The writing for each podcast should also receive some praise. To create a clean and impressive final product, a lot of skill, good communication, and planning are essential. Online real estate social marketing is receiving a real boost through podcasting.
By Mark Bradley
