Real Estate Web 2.0 Secrets

Archive for September, 2009

Do you know the significance of a Ping List for real estate social marketing?
With the development of computer technology and boom of the Internet, the concept of real estate social marketing has undergone a sea change. The invention of the Web 2.0 has given the real estate enterprise a further boost. Blogging has also become a useful tool for real estate professionals. A ping list becomes significant here. Whenever you publish any new post on your blog, there is an automatic process called pinging. The ping list entails a list of search engines and blog directories that get an automatic notification whenever you publish a blog.

As a real estate professional who wants to utilize the Internet for social marketing, you can consider starting a blog for your business. In this case you must update your ping list. You must always keep in mind that the bigger is your ping list, the greater will be the chances of generating traffic to your real estate site.

Blogging is always a beneficial tool for social marketing. This is because most blogs generally have the facility to “ping” the servers whenever you post any new content. This, in turn, enables the blog search engines to supply fresh and new information by essentially indexing the updates of fresh content. Having a ping list can thus be very useful.

If you want to locate a ping list, you will be surprised to find innumerable ping lists that simply float around in the World Wide Web. There are many such lists that even have more than fifty ping services. Thus, you can easily utilize such ping lists for your real estate social marketing.

When you are looking for a ping list, you must keep certain things in mind. There are many such lists that contain servers of individual pinging as well as those services that can ping numerous servers. This signifies that if you implement such lengthy lists then you might end up pinging the very same server more than three times. This will make you appear as a ping spammer which is not appreciable.

In order to deal with the menace of ping spams, there has been a development in ping-o-matic. Currently it has the ability to submit in more places and spots than they were able to do so in the last year. A shorter and more effective ping list will considerably cut down on the odds of getting the label of a ping spammer accidentally.

Many experts of real estate ping list owners and users recommend the usage of the Smart Update Pinger plugin. This plugin will typically ping specific services only if you post an article and not when you are editing it. With the help of this tool you can also find out if there are any services that refuse requests for pinging for your website.

Thus, in such situations, you can easily remove them from such a ping list and you will not waste any time by pinging them uselessly. Therefore, using a ping list can be very beneficial for your real estate venture if you know sufficiently about it. These lists can become useful tools for the purpose of online real estate social marketing.
By Mark Bradley

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Optimization of the web page is something that most real estate professionals fail to succeed in. The Web 2.0 has gained a lot of significance in recent times. Blogging also has become an efficient tool for real estate social marketing. It has also become important to tag your blogs. Blog tagging has many benefits. Blog tagging will give your blog an extra edge over those that are not tagged.

You must always ensure that your blog on real estate is convenient to use and provides a visual experience that is pleasing. You can consider implementing clear titles and spaced out paragraphs to make it attractive for spiders of search engines and human web surfers. Blog tagging will further enhance its value.

Blog tagging will allow you to categorize every blog post that you write. You simply need to add tags to it. These tags will enable you as well as other members to understand the content of the post very easily and even locate related posts. You can also include tags to your real estate even when you are writing it. After you publish a blog post, you can add tags to it. You will have to only click on the link that says, “Edit Your Tags” beside it.

Another aspect related to blog tagging is a Tag Cloud. This can assist you and the subscribers of your blog to locate what they want to find on your blog. If you have a Tag Cloud on your blog, it can further help you with Search Engine Optimization. This is because the tags will automatically popup in the form of content on your web pages as crawlers will search through them.

A Tag Cloud with respect to blog tagging is a very common occurrence. You must have seen numerous without even realizing what they are. If you notice the lower corner in the right of a blog, you will find a section named, “Label Cloud”. Below this title, you will see a group of words appearing in different font sizes. Usually, the more popular words are written in larger fonts.

If you click on any word, you can search for blogs having the specific word as keywords that are assigned to every blog entry. Thus, with the tags, labels and keywords users can locate your blogs very easily through searches on specific sites such as technorati or by carrying out organic searches with the help of search engines. These aspects are essential to blog tagging.

Another significant feature of blog tagging is the use of TwitScoop. It works very similarly to the Tag Cloud. It will basically provide you with a group or cloud of words that are popular and mostly used on Tweets in the current situation. These are the ones that occur most commonly on Twitter.com. The bigger any word appears in terms of its font, the more popularly used it is.

With respect to blog tagging, TwitScoop will provide you with a gadget if you are a Vista user. You can add it to the bar of your gadget and instantly a window will pop out displaying you the keywords that have been currently discussed. You can note them and follow them closely. In this way, blog tagging can help you to get new subjects to write about on real estate.
By Mark Bradley

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With the invention of computers and consequent boom of the Internet, the methods of real estate social marketing has also experienced a paradigm shift. Nowadays, most real estate professionals are making use of the web technology. In this context, Technorati tags are popularly used. Technorati is basically a popular service of the web directory that indexes blogs, categorizes them in terms of popularity, and allows users to generate bookmarked lists of blogs and to carry out a search based on specific categories known as Technorati tags.

You can join Technorati directly on its website. For doing this, you will need to only register and claim your blog. This act of claiming your blog will create a link from your individual user name or ID to Technoratri. The claiming process of blogs is rather simple and widely offered via multiple directions that are dependent on your own blog platform. After this you can easily use Technorati tags.

You should write Technorati tags directly into your blog. You can achieve this by adding text words related to your blog or those that manage to classify your tags or by a method of incorporating links of tags into your text.

Using Technorati tags can be a useful tool to enhance your online real estate advertising campaigns. This is because if you implement tags in your own blog and ping Technorati while writing, it is very likely for you to notice a visible increase in your search engine ranking as well as in the traffic generated toward your blog.

You must be wondering where the content the pages of Technorati tags originate from. Basically anyone and everyone possessing a blog can contribute to these pages. There are broadly two such methods of doing this.

Firstly, if the software of your blog supports specific categories and Atom/RSS feeds such as Radio, TypePad, Movable Type, Blogware, and WordPress, you will need to basically use the system of the included category and ensure that you publish Atom/RSS feeds and that your categories get read as Technorati tags.

Secondly, if the software of your blog does not support specific categories or you are not very sure, you can participate even then. In order to associate your posts with Technorati tags you simply need to tag them by including special links on the body of all your posts. Always remember to join two worded tags with a “+”.

There are multiple benefits of using Technorati tags. These tags attract the attention of Google and contribute significantly to the score of your blog quality. Many realtors have managed to get their tags to appear on the very first page of a search of relevant keywords on Google with hyperlinks to their lens. It is recommended that you place these tags right toward the last part of Introduction Module and include the vital keywords that you plan to use for your ads that are pay per click in nature. You will find numerous software programs for free that will generate the HTML automatically for you. Therefore, you can utilize Technorati tags for your online real estate social marketing.

By Mark Bradley

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In recent times, many real estate agents have realized the power of the Internet for establishing their business online. Blogging has also become a powerful tool for achieving online social marketing visibility. In this context, blog pinging has also gained a lot of significance due to its benefits. With respect to blogging, ping is basically a push mechanism based on XML-RPC through which any weblog notifies or informs a server that its data or content has got updated. You can thus utilize the method of blog pinging for essential notification purposes.

When you implement blog pinging, a signal of XML-RPC will be delivered to either one or sometimes more “ping servers”. This, in turn, will produce a list of blogs having new and updated material. There are numerous tools of blog authoring that can ping multiple servers every time you create a new blog post or update an existing one.

If you wish to utilize blog pinging for enhancing your real estate social marketing advertising, you will find many options that can help you achieve this. There are many open ping servers that allow other web services to gain a subscription of a blog list that have pinged them recently. Search engines of blogs can also produce new results instantly by polling those blogs that have been newly updated.

Apart from open ping servers, blog pinging also involves the use of proprietary ping servers. These servers basically collect information and data only for their individual and personal applications. You will find that a majority of popular search engines activate these types of ping servers.

The distinction between open and proprietary ping servers is that the latter possessing their own applications for subscription, do not feel compelled to share their obtained ping information with the other servers. Since they do not share their obtained data, you might need to ping a considerable number of different servers for achieving your targeted publicity for your business. For carrying out blog pinging in these cases, you can turn to services such as the popular and reliable Ping-O-Matic that will enable you to ping numerous proprietary ping servers.

In order to make the process of blog pinging even more useful and beneficial, Google has made a recent announcement that the pinging service of Google Blog Search is currently accepting pings from all blogs. To ensure that your latest posts get featured on Google’s Blog Search results, you must ping them whenever you create and post a new blog. There are two broad methods of doing this.

The first method of blog pinging is that of Manual Ping. It is a very straightforward method and you will need to visit http://blogsearch.google.com/ping and make an entry of the URL of your real estate blogs whenever you update them. The second method is Automatic Ping. Here Wordpress will ping Google automatically whenever you update your blog. You have to add http://blogsearch.google.com/ping/ to the box of your Update Services in the administration area of your Wordpress.

Therefore blog pinging can be a useful method when implemented properly. You can use blog pinging to establish your online presence in the business of real estate and property dealings. With this all your clients will know if you are updating the list of properties with addition or deletion.
By Mark Bradley

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WordPress is basically a modern article publishing platform or Content Management system (CMS) that has its focus on usability, web standards, and aesthetics. Many professionals and agents of real estate are trying their level best to deal with the current cut-throat competition in their field. They are doing this by developing a blog or website with WordPress. This is known as the WordPress blog. You can also use the WordPress Blog to enhance your online presence with respect to your real estate business.

If you intend to use the WordPress blog as a real estate social marketing tool, then you will be relieved to know that WordPress is completely free as well as priceless. In other words, WordPress is something that you apply when you primarily want to function with your software of blogging rather than fight it.

The real estate themes on WordPress are customizable and user-friendly. The WordPress blog is thus an ideal solution for you if you are a web developer or a real estate agent. You can utilize it as a management system for content. However, before you actually purchase it, you must read the page on FAQ very carefully. Every purchaser of any theme receives a lifetime access and privilege to numerous updates for that particular theme absolutely free.

Since developers are usually very busy and require methods to achieve desired results quickly, the WordPress blog can be very useful for them. This is because the available themes on WordPress offer them a solution to manage their real estate content. If you are able to buy the Multiple-Use Package that is popular nowadays, you will be able to save on a lot of time and effort.

WordPress had originally started operating as early as 2003, with a minimal code for enhancing the typography of daily writing with very limited users. In recent times it has preceded its competitors and has become one of the largest tools of self-hosted blogging globally. Nowadays it is widely used on countless websites and by innumerable people on a daily basis. This has made the use of the WordPress blog even more popular.

WordPress is primarily a project having an open source. This signifies that there are multiple people around the world who are working on it and are using the WordPress blog. A majority of these users use it essentially as a commercial platform. Even you can utilize this as a blog platform to boost your real estate social marketing.

On WordPress.org you will be allowed to download as well as install a special software script known as WordPress. For this you will require a web host who can meet the minimal requirements and invest some time. WordPress is fully customizable and you can use it for anything and everything. You will find a free service at WordPress.com by which you can begin with the WordPress blog instantly.

WordPress has made writing as well as publishing articles and blogs online in an easy and simple way. Its user-friendly character has led to the increasing use of the WordPress blogs. If you want to market your real estate content and attract potential customers and investors, implementing the WordPress blog can be the best solution for your business.
By Mark Bradley

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The internet has given a new dimension and shape to modern day advertising and has the potential to capture a lager target group. It is getting utilized by many businesses around the world and the real estate sector is no exception in this regard. Being a real estate professional you can think about using something called an RSS Feed to enhance your business of real estate. RSS is the short form for Real Simple Syndication. An RSS Feed typically enables the location of the most updated data on your favorite sites.

RSS is a tool that can be utilized by those who want to know more about certain topics, current affairs and news without having to go through the pain of surfing countless number of web pages. For obtaining any RSS Feed you must know that RSS pages are not meant for human eyes but created especially for RSS Readers or Aggregators.

If you observe any RSS Feed closely, you will realize certain points. If you are an avid user of any latest web browser like FireFox, you will instantly get an appropriate bookmark location that will be compatible with all your RSS Feeds. You have to only click on the option of “subscribe” and then choose any search engine. After this, whenever you login next time, you will automatically get to see all latest occurrences, news and current world affairs from the site that you prefer to others.

You will be amazed to know what a time and effort saving device the RSS Feed can actually be. You can use it to your advantage for a wide variety of purposes. For instance, you can implement it for marketing your real estate and the feeds can also ensure that your targeted consumers get attracted to your offers by being able to identify and relate with your products. If you manage to devote some extra time and expend some more effort in regularly updating and refreshing your real estate content, then you can be assured of getting a better response.

You will find multiple sites that can assist you to program each and every subscribed RSS Feed and display a summary or a portion of a whole web page of your web content on real estate. They also incorporate the privileges of marketing and advertising links in all your RSS Feeds.

It is no big deal to subscribe to an RSS Feed. In fact, the process is very effortless and convenient. If you possess a news reader or some “feed reader”, you become instantly eligible to subscribe to such feeds. Soon after you will receive a notification in your reader whenever there will be any new posting or new entry to a particularly subscribed content.

You will be reassured to know about the presence of abundant news readers that are freely obtainable on the internet. A very reliable and widely used news reader is the NewsGator. It is currently offering a completely free version. Once you obtain any such new reader, you will realize that it is very easy to use any reader of the RSS Feed.

For your real estate blog also, you can consider using the popular RSS Feed. You will have to meet a minimum requirement. You will have to possess a link on your own real estate blog that your potential consumers and users can subscribe to without any form of hassles. They can thus save on some time by not having to visit your blog in order to access the most updated content. Therefore, the RSS Feed can be designated as having the best and most updated technology in recent times. You must make use of it to get ahead of your adversaries.

By Mark Bradley

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On visiting the official website of ApartmentFinder at http://www.apartmentfinder.com/Default.aspx, one will know that it is essentially a national publisher of local and online printed magazines suited for real estate marketing.

Those looking to purchase homes can look for properties that are promoted on this site. For this, only a simple registration is required and the zip code of the region where one is seeking of properties has to be mentioned. Many licensed and insured professionals provide multiple quotes to consumers. ApartmentFinder also offers rental insurance so that consumers feel safe and secure. They also allow for the setting up of individual communication services. They also provide free credit reports to consumers that generate instant individual credit scores.

Real Estate ABC at http://www.realestateabc.com/ is a site that is full of consumer hints, tips and resources meant for home buyers, home sellers and mortgage borrowers. It has a host of services and articles that can help you to purchase and sell homes. The site further provides useful guidance, correct home valuation, mortgage rates and calculators, realtor search, and a basic available home searching. They keep in mind the importance of home purchasing from the point of view of investors and give them the appropriate evaluation and valid information. You will realize that Real Estate ABC will give you the opportunity to purchase homes that will meet your own and personal needs and preferences.

If you visit Eppraisal at http://www.eppraisal.com/, you will be able to procure information on home values, data on neighborhood, property rates and real estate market analysis. Whether you are a home seller, buyer or even an owner, you can contact their local real estate professionals, who operate as mortgage brokers, agents, appraisers and home inspectors. Eppraisal will supply you with data on real estate rankings, schools, demographics, cites and you can also get home value widgets. You also have the privilege of obtaining instant links on home values and local information. The real estate professionals will further assist you to enter into the best property deals. You can definitely make the most lucrative investments of properties by logging on to their site.

Retrove at http://www.retrove.com/ is another leading website of real estate. Its uncomplicated and powerful search interface aids in consumers to find the best information and sources on various communities very quickly. Its vertical real estate search engine indexes a fixed number of listing resources. Its prime focus lies on human technology and review. This enables it to generate the most correct, reliable and appropriate results for the sake of its consumers. The index of Retrove is an astounding 12,163,321 sources. One can gain information about almost all listings in one’s local area. This site allows one to make the best monetary decisions in terms of home investments. The site also gives impartial resource listings thus producing the most correct results.

ChoiceA at http://www.choicea.com has one of the best interfaces in recent times. Its process for property searching is quite uncomplicated and one can see the results on a map, via a gallery or may be in the form of a list. The properties of listing on this particular site are quite to the point and clear. One can also obtain many useful tips, guidance and hints in the procedure. ChoiceA provide a few legal documents that are based on the states and thus enables the smooth selling of homes. The site is well known as a good FSBO site and does not charge any extra cost. The data on this site contains lesser jargons than most other sites.

By Mark Bradley

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How To Get People Follow You On Twitter For Your Real Estate Business

There are many questions about how to get people follow you on Twitter. Many persons also bumped into the tight spot of which name to use for their twitter account. Choices are often between their name and their business name. Twitter, as the way it works is that people choose to follow you based on the messages or “tweets” you send out. You, in turn, can follow other Twitterers. The key is to find interesting people to follow. The more interesting your tweets are the more people will want to follow you.

You and your industry are both closely related. You can use both to your benefit on Twitter. How to get people follow you on Twitter is just like what others follow with the other brands. If you are unenthusiastically using your name to increase your ease of understanding to customers then you stand to lose as other competitors will gladly do so. It just gets boring if people are constantly promoting their own stuff. The people who fail at Twitter are the ones who try to get you to sign up for things like buying insurance. It’s like nobody wants to hang out with you at a party if all of you talk about is insurance. You have to give people more reason to follow you.

Business people want to be careful about what they say. Those tweets could come back to haunt you. To get the most out of Twitter, experts recommend that real state entrepreneurs use it as it allows users to network with each other and to help current business relationships to deepen growth by making real estate marketing with blogs. Twitter also allows you to send direct personal messages to other users without having other users reading the message.

You have to be more specific regarding “real estate business’’. Try to browse in www.twitter.com if you want to be a real estate investor. Surely, you can find there a real estate investment club in your area. Attend the meetings. It costs nothing upfront to become a real estate investor and if you want to be a Realtor, contact two or three major real estate firms in your area. In the end you can learn to use real estate blog networking marketing.

Generally, many will offer a state-required and approved pre-licensing course. Then there’s a licensing exam, administered by a state agency. If you pass, then you affiliate with a real estate firm. There are certain minimal requirements as to age and to lack of a criminal history. It’ll cost you several thousand dollars–prelicensing course, licensing exam, registration with the state, and membership in national, state, and local Realtor groups–to get started.

As a real estate investors and professionals you may ask about how to get people follow you on Twitter. For new Twitter users, understanding Twitter and how to use it may change in those first few days after signing up. It could mean working through the learning curve or it could mean too much frustration to continue. Writing your real estate internet marketing blog will be difficult at first but you will eventually learn it. Some people stay, others move on, realizing Twitter wasn’t for them. I know of some people, including me, who stopped using Twitter but came back and tried it again to find out I really enjoy it. Here are some easy steps for twitter beginners:

You should set up your file and make sure to follow only the people with the same interest with you. Always join the conversation and never do a spam. You should update your status daily so that your followers will know what is happening with you and contribute to the latest buzz. Make yourself friendly by allowing other people to talk and heard. You can use Twitter along with other social networks. Establish a good relationship outside Twitter.

You may now associate to other Twitter users that you would like to connect with in blog posts. Your real estate online marketing blog should be interesting for them to read it. There’s no need to dominate the conversation all the time, so spend some time just reading what others are saying/Tweeting. Not always obvious but most important, being a “real” person is probably the most important trait of any effective Twitter user.

By Mark Bradley

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Real Estate Web 2.0 Sites like Zillow at http://www.zillow.com/ boasts of a database of around 60 million homes that are based on numerous public records, sales and property values. Zillow offers three valuation techniques for home owners, sellers and purchasers who wish to find out about the worth of their greatest asset, and Zillow provides them with a tool called “Zestimate.” Zillow also has a median value tool called “Zindex”, and a free tool known as “My Zestimator” that further refines the estimated price of the property. Zillow has a unilateral and extraordinary program for linking. By evaluating their valuation procedure with the tools of this website, real estate professionals can familiarize themselves with their own property listings.

Another well-liked online platform aiding consumers locate their new residences is Trulia at http://www.trulia.com/ which facilitates them to make the best decisions for property investments. MLS or multiple listing services and professional websites provide data to Trulia, and information on listings of residential properties. Also information on schools and neighborhoods in any specific locality is provided by Trulia. Google Maps to locate homes is used by Trulia. Google’s ‘Heat Maps’ provides a virtual view of the neighborhood of the house to the consumers. It uses statistical tools to show different trends and patterns in property prices. The search procedure for houses in Trulia is very straight-forward and convenient.

Investors seeking the best dealings and properties look into RealtyTrac at http://www.realtytrac.com/. All essential and minute details relating to property purchasing and investments are provided by them. Plenty of information on real estate is found on RealtyTrac and it also offers easy subscription. RealtyTrac updates its listings regularly and it is a comprehensible and protected site. Properties in different stages of foreclosure, first hand selling as well as resells are listed in RealtyTrac. Search of properties based on county, state, zip and city can be done in RealtyTrac. It offers free trial for an entire week. RealtyTrac has customer service available all the timeto answer queries via live chat, telephone and email.

Move at http://www.move.com/ has residential properties to be purchased, rented and even built. Users of Move can find new homes, moving tips, information on home loans, listings of real estate, tips on decorating, homes for rent, mortgage rates, apartments lent out on rent and a lot more at Move.com. An entire remodeling project can be started using Move.com. They will also aid you in customizing your remodeling project. To assist you in making your home purchase both effortless and smart they provide you with financial tools. Move.com boasts of a special video library that can help with all the projects related to home improvement, and make your real estate purchase and moving very smooth and interesting.

BiggerPockets at http://www.biggerpockets.com/ is a publishing company and has an interest in the dealings of real estate and their investments are applicable in North America and the United States. Now they seem to be having a membership of around 12,000 registered members who network for sharing their knowledge, entering into deals of real estate and assist each other in becoming successful investors of real estate. The resources and services available at BiggerPockets are completely free. There is a special Investment Property Analysis Tool that provides a comprehensive evaluation of properties and deals very quickly. They allow free downloading of Real Estate information and contacts of landlords and to be a part of Forums.

By Mark Bradley

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A major proportion of home owners and potential home buyers are nowadays searching for properties online. This has led to an increase in the use of videos to promote properties on sale in the form of video marketing. Pictures, photos and descriptions are useful tools for social marketing but one cannot undermine the significance of video marketing.

There is no substitute to videos that has the potential to provide the users with a firsthand experience of properties along with a well-made home tour in the form of a video. This virtual touring as a form of property promotion makes a favorable impression on the minds of potential buyers and investors. Thus, video marketing will always be useful.

With the help of video marketing you can also showcase positive attributes of the neighborhood and even present a professional profile of your real estate team and business. This method is very affordable and suitable for almost every budget for social marketing. If you compare this method with conventional marketing channels then you will realize it is a bargain. It is a lot cheaper than outdoor (billboard and bench), print materials, radio, TV, flyers and various other vehicles of social marketing.

Creating a good video for the web in order to market your real estate property is not that simple. In fact, creating a good video that is relevant, authentic and compelling to the viewers can be quite challenging. Research statistics reveal than on average, of the millions of videos that are viewed on YouTube every day, the time of viewing is lesser than even 10 seconds. This is mainly due to the inefficiency of videos in meeting requirements of viewers. Your video marketing must give importance to these facts.

For successful video marketing you should be aware about the ways in which you can leverage the content of the videos that you create. Since video content is highly portable in character, you must try your best to provide it with the best exposure. For this you can use an effective and calculative distribution strategy. You should place your videos on those sites that are popular and most frequently visited. Some of these are Active Rain, Facebook and YouTube.

For effective video marketing, you can consider using a video camcorder. There are numerous high quality and expensive video solutions available in the market. However, many real estate professionals prefer the Flip Video Camcorder for its affordability and simplicity.

If you use free sites to upload videos for your real estate video marketing, you should look for the best control of your official video files, better methods of distributing them and for maintaining their quality. You can achieve this by a sharing solution and paid storage such as Screencast.com.

Before you actually implement your video marketing strategy, it is recommended that you do some homework and research on it. You should learn how to enhance your business exposure with the method of video syndication. It is a beneficial solution that can place your real estate videos with a single upload operation. You can also link your property listing client charts displaying the views and opinions of their own listings on these websites. Video marketing can be a useful tool for social marketing if is implemented properly.

By Mark Bradley

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